Budweiser, Hershey’s tapping lucrative opportunities in esports
Budweiser, Hershey’s tapping lucrative opportunities in esports “The official beer of esports?” Let’s drink to that. The rapid growth of the esports industry in recent years has been hard to ignore and the world’s most recognizable consumer brands are taking notice. Budweiser, for one, has filed for a trademark for the distinction of being called “the official beer of esports” through its parent company Anheuser Busch. The move is understandable, given how players and gaming communities have been growing by the thousands around the world....