Fnatic and Hello Kitty team up for new line of esports gear
Hello Kitty is now an official esport mascot.
Fnatic made its official debut in Japan this week. Marking its arrival is a fun collaboration with Hello Kitty, with which the UK-based esports club designed a new line of limited edition esports gear.
The first wave launched on November 15, introducing an extensive line of clothing, caps, and mouse pads. There is also sticker sheet available for those who want to customize their gaming hardware.
Drop 1 “BLACK” now available! ????The limited-edition FNATIC x@hellokittycollection.Keep your eyes peeled in the coming weeks for drops 2, 3 and some super-secret flash drops. ????Shop now ????????https://t.co/iujNJA43oFpic.twitter.com/Oq5wwScLtw
“Hello Kitty is a globally recognised icon and we are excited to work with Sanrio to introduce her to esports and our fans around the world as we continue to seek out, amplify and level-up every gamer on the planet,” said Sam Mathews, CEO of Fnatic.
The other waves for this collection will be launched in the coming weeks. This will likely include a pink-themed set, a color that is closely associated to the Hello Kitty brand.
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