Honda partners up with LCS as its exclusive automotive partner
Honda is the third automaker to sponsor an esports league.
Honda will be “showcasing the imagination and determination of the League’s top players and teams” through new content, according to North American Head of Esports Partnerships, Matt Archambault.
The brand’s logo can now be seen throughout the LCS Summer Split Playoffs.
Honda is not the first car-maker to enter an automotive partnership in esports.
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