Oppo partners League of Legends esports as its first global smartphone partner
Welcome to the Rift, Oppo!
Summoners will soon be answering the call of the Rift on their Oppo phones.
Riot Gameshas just teamed up with Chinese electronics brand Oppo to be the exclusive global smartphone partner ofLeague of LegendsEsports.
Summoners will get to see the Oppo brand name on three of LoL’s annual global tournaments, namely theAll-Star Event,Mid-Season Invitational(MSI), and the highly-anticipatedWorld Championship(popularly known as Worlds). The partnership will begin on October 2, the first day of the 2019 WorldsPlay-InStage.
Oppo will be the one to present the Most Valuable Player (MVP) award at both MSI and Worlds. The Oppo Cam will also present cosplay and behind-the-scenes footage andWelcome to the Riftseries which puts teams and players in the spotlight.
Aside from these presentations, Oppo will also hold consumer promotions that will give fans an opportunity to attend any of the three LoL global events.
The partnership is Oppo’s first venture into esports, which Oppo’s president of global marketing Brian Shen considers as “a great move” for both companies.
“This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game,” said Shen.
We are proud to announce that we are the first global smartphone partner of@lolesports! Look out for our future activations including:???? MVP Presented by OPPO???? OPPO Cam➕ Much more!#Worlds2019
The League of Legends Esports and Oppo partnership will be good for five years, until 2024 season.
