SK Telecom to sponsor League of Legends Champions Korea until 2020
South Korea’s largest carrier also obtained the rights to broadcast matches on its own video streaming service.
SK Telecom is going even bigger on esports in Korea.
The deal will see all LCK marketing promotions donning SK Telecoms’s “5GX” logo for its 5G network service, while also working on virtual reality and augmented reality content — with plans to also stream the 2019 LCK Summer Split in VR.
Also in the plans are a VR match replay, one-on-one AR games with a professional gamer as well as virtual fan meetings for viewers.
“Esports is one of the key areas where 5G can truly make a difference,” said Ryu Young-Sang, Executive Vice President and head of MNO Business of SK Telecom.
“SK Telecom will realize a new level of customer experience by combining its 5G-based immersive media technologies with LoL, one of the most popular games in the world.”
SK Telecom isn’t a stranger to esports, the carrier owns a championship team in League of Legends, SK Telecom T1, the only team to win three World Championships, and hasrecently partnered with Comcast Spectator to create an Apex Legends squad, T1 Esports.
“Riot Games will continue our efforts to build a better LCK moving forward based on this partnership,” said Jaysen Park, Riot Games Korea’s country manager.
SK Telecom is planning to broadcast the 2019 LCK Spring Finals this April 13 on Oksusu.
