Twitch re-designs itself with updated look and feel
It’s a complete re-design of the brand.
After putting into place new features that improve its user experience delivery, Twitch is nowintroducing a total brand refreshfor its entire platform.
The streaming service revealed in arecent blog posthow the goal of the brand re-design focused on matching the vibrant energy of its content creators and the innovations these communities are famous for. As for the approach, Twitch updated its current features with a new look and feel for its branding.
In terms of design, Twitch reworked its main logo, icon, and purple hue. The first two are given bolder blocky looks, while the primary shade that Twitch is forever associated with has become more vibrant.
The enriched hue now has two companion pallets to work with too — Muted and Accent shades. Content producers can access these new colors via the newly included tool, Creator Color, and add in personalization to their planned content.
Other visual improvements include:
As for the user experience, Twitch continues its pursuit to delivery the best user experience to ensure its users can seamlessly broadcast their content at its highest quality.
The same blog post also confirmed that there are more updates rolling out now or coming online soon. Some of these improvements will be revealed first on theTwitch blog.
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